Ralph Lauren once said “a lot of hard work is hidden behind nice things.” This is particularly true when it comes to a voluminous head of shiny curls. If you have been blessed with curly strands, you probably understand that they require extra care. Whether you have tight 4C coils or a loose 3A bounce, if your hair is curly it’s likely that it’s prone to dryness and frizz. This is because it’s more difficult for the scalp’s oils to coat strands from root to ends. This means that your hair needs an extra hydrating product to make sure that those strands retain moisture and in turn, their luscious spring. Enter: curl cream.

However, there’s always a slight mystique associated with never-before-used styling products. What does curl cream do? What is it actually made of? Keep reading for all you need to know on how to use curl cream and why it should be the latest addition to your haircare.

woman with high porosity hair

What is curl cream?

So let’s begin by picking apart what curl cream is. An essential step in every curly girl’s hair routine, this cream is designed to lock moisture into curls to define and enhance their natural texture. Plus, adding in extra layers of moisture with a curl cream after shampooing and conditioning will help to slow down the evaporation of water from the hair. Especially if you’re hair has a low porosity.

A curl cream’s main task is to define curls and allow the hair to fall into its natural curl pattern with an added bounce and shine. A handy thing about curl creams such as the Grow Gorgeous Curl Defining Leave-in Butter, is that it’s a quick additional step. That’s right- no extra rinsing or shampooing.

curl butter

What does curl cream do?

In a nutshell, curl creams shape and fasten textured hair in place without any stiffness. A much improved solution to gels that harden into the hair and leave you with the dreaded crunchy curl!

However, it’s always best to have a look at the ingredient list to see what else a specific curl cream can do for your hair. Pick one with ingredients that won’t weigh the hair down but will still make a difference.

For example, the Grow Gorgeous Curl Defining Leave-in Butter combines the nourishing goodness of a leave-in conditioner and the stay-put definition of a curl enhancer.

It contains a natural alternative to keratin to strengthen and smooth strands. This forms a thin coat on each strand of hair to smooth down your cuticles. Smooth cuticles mean less frizz and curls that can glide past each other without getting into a tangly mess.
Plus, this curl butter contains caffeine to wake up roots with a stimulating boost for volume and hyaluronic acid, as curly hair really can’t get enough moisture.
Wheat Extract and Camellia Oil have been added to enhance and define natural curls by controlling volume and helping to tame frizz. The smoother the hair, the easier it is for the curls to be bouncy and defined.
Lastly, there is cocoa butter to nourish, conditions and smooths curls for supple, silky and soft-looking hair.

Does curling cream damage hair?

Curly hair is fragile and delicate- we understand if you’re concerned about any damage curling cream can cause to your hair. A curl cream should not damage your hair but like everything, it depends on what’s inside. This is a product you’ll be using regularly, it’s important to take the time to double-check what you’re lathering onto your strands. As always, we want to avoid any parabens, associated with hair loss, and sulphates, known to dry the hair out.

Plus, if you’re working with fine curls, it’s best to avoid ingredients that will weigh your hair down. This means an ingredient list featuring silicones and mineral oils is a big no-no.

Once you’ve found a curl cream filled with positive, pure ingredients for your hair, there’s no need for damage concerns.

ingredients in curl butter

How to apply curl cream

Now that you’re ready to use your curl cream, take these three simple steps to apply.

Stepping foot out of the shower, apply the curl cream to wet hair after using the Curl Defining Shampoo and Curl Defining Conditioner. Curl cream should be used as soon as possible after rinsing to lock the moisture in.
Rub the curl cream between your palms and begin to evenly distribute it around the head with the fingers. Start at the back of your head and work in sections as you move toward the front, using just a small amount of curl cream for each section.
Once it’s thoroughly, evenly spread, scrunch the hair gently to define curls. Leave it in to air-dry or diffuse as usual.

Once you begin to use a curl cream as part of your curl care routine, there’s no going back. Is the term ‘curl care routine’ news to you? Why not try the Curl Collection by Grow Gorgeous- all the essentials for a frizz-free, bouncy head of curls.

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Josie Wilkins

Writer and expert

Josie is an Online Beauty Editor with a Bachelor of Arts degree in Journalism. Her passions involve all things skincare and beauty and in her free time she likes to travel, read and get her beauty sleep.

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