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The best ingredients for healthy-looking hair

The best ingredients for healthy-looking hair
Lola Villamy
Writer and expert24 days ago
View Lola Villamy's profile

From hydrating Hyaluronic Acid to stimulating Caffeine, all Grow Gorgeous formulations feature a signature complex of five high-performance, skincare-grade ingredients. When combined, this unique and powerful blend boosts overall hair health. As our scalp is an extension of our skin, it makes perfect sense to use traditional skincare ingredients to help hair look its best! Read on to discover the benefits ?

The best ingredients for beautiful hair and a healthy scalp


Caffeine is the main ingredient you need to look out for if your priority is stimulating your roots, speeding up growth or giving thinning hair a boost. Just as a morning coffee can bring us to life, caffeine has the power to energise follicles, resulting in increased density and growth. Present in the Intense and Volume ranges, it is also part of our ultimate bestseller, the Intense Hair Growth Serum, which works to increase thickness of each strand by up to 13%.


Also known as vitamin B7, Biotin is a nutrient that is considered essential for healthy hair growth. Even if our body produces biotin naturally and is also present in food, we can sometimes benefit from an added boost. It supports the production of keratin, a type of protein that makes up the hair fibre. It also improves the circulation of blood throughout the body, including the scalp. This is thought to boost the health of hair follicles and support the growth of longer, stronger strands. This energising vitamin can be found in our Intense and Volume ranges.

Skincare ingredients in haircare?

To provide the best experience and results, we use a unique blend of active skin-care ingredients, promoting healthier-looking hair & scalp starting from the roots. Discover our best skincare inspired ingredients that can be found in our products.


Also known as vitamin B3, probably listed on your favourite skincare products, Niacinamide is a water-soluble vitamin that helps the body convert carbohydrates into energy, as well as improving blood circulation. This powerhouse ingredient increases blood flow to the scalp, bringing more oxygen and nutrients to hair follicles. The result? An improved environment for hair growth.

You’ll find Niacinamide in our Intense and Repair ranges, but also in our Volumising Niacinamide Booster. Its ultra-concentrated formula is scientifically proven to transform scalps craving an added volume and moisture boost.


You may recognise ceramides as a key ingredient in the skincare industry, but did you know they are also thought to have significant benefits for your hair? Ceramides are naturally occurring lipids found in your skin and within the cuticles of your hair. They act as a type of glue, helping to keep cuticles flat and intact and sealing in goodness. If you think of cuticles like bricks, ceramides are the mortar that hold them together. Flattened cuticles improve strength, elasticity and moisture retention, while raised cuticles allow moisture to escape, worsen porosity and increase the likelihood of breakage.

Want to try a ceramide enriched treatment? Our Sensitive Ceramide Rich Hair & Scalp Mask restores harmony to reduce the appearance of redness, improve the condition of dryness and soothe scalp with moisture.

Hyaluronic Acid

Hyaluronic acid is a molecule naturally produced by our own bodies in order to maintain moisture, but ageing and environmental aggressors can play havoc with its levels. While you’re probably incorporating it into your skincare routine, did you realise that the transformative benefits of hyaluronic acid don’t stop at your hairline?

A balanced, nourished scalp lays the foundations for healthy hair growth. When applied topically, hydrating hyaluronic acid promotes an optimum environment for flourishing strands, tackling dryness and flakes. Look out for a considerable concentration of hyaluronic acid – the higher up on the ingredients list it appears, the better.

You’ll find hyaluronic acid in our VolumeCurl, Repair and Balance ranges, as well as our bestselling Hair Growth Serum.

Purely Positive Promise

Thanks to our Purely Positive Promise, you can be sure that while our nutrient-rich products are formulated with beneficial skincare-inspired ingredients, they are also formulated without harmful ingredients that can strip hair of natural oils, cause irritation or disrupt growth (parabens, sulphates, silicones, phthalates and mineral oil).

Congratulations, you're a haircare expert

Now that you know everything about ingredients composing our formulas and their benefits for your hair, you have all the info required to build your very own routine!

Lola Villamy
Writer and expert
View Lola Villamy's profile