Hair type: Naturally curly, wavy or afro hair.
Intelligent Haircare Ingredients: Curl Technology, Wheat Extract and Camellia Oil, Sweet Almond Oil, Cocoa Butter and Crambe Oil.
Gently cleanse and hydrate curls without stripping them of their natural oils with our Defining Shampoo, for bouncy, frizz-free hair.
Smooth our Defining Conditioner through the mid-lengths of your hair to nourish and enhance natural curls for a beautifully defined finish.
Defining Cleansing Conditioner
In between washes for a gentle everyday co-wash use our Defining Cleansing Conditioner. Curls are left cleansed, hydrated and more manageable in one simple step.
Hair Growth Serum
Complete your routine by applying 20 drops of our Hair Growth Serum to roots. 90% of women agree their hair looks fuller* after using for 12 weeks. *Based on two independent user trials.
BEST AFRO CONDTIONER
Grow Gorgeous Curl Defining Leave-in Butter has been recognised as the Best Afro Conditioner in the woman&home Hair Awards 2020SHOP NOW
Meet Simone Powderly
Love your curls
"The Curl Range has got my curls popping. My fave from the range is the Cleansing Conditioner because the definition of my curls really comes through! I am REALLY loving it I feel it’s made me fall in love with my curls all over again."
Watch as we follow Simone Powderly and Olivia Rose Smith go behind the scenes to get the inside scoop on our new Intelligent Haircare ranges. Our expertly-curated formulas and made in the UK with the best high-performance, skincare-grade ingredients to promote gorgeous, healthier-looking hair! GORGEOUS HAIR. IT'S IN YOUR ROOTS