Step 1: Defining Shampoo
Gently cleanse and hydrate curls without stripping them of their natural oils with our Defining Shampoo, for bouncy, frizz-free hair.
Step 3: Defining Leave-in Butter
Complete your routine by applying our Defining Leave-In Butter to wet or dry hair. Rub between palms and scrunch onto hair gently to define and style curls for manageable, infallible curls
Step 4: Hair Density Serum
Complete your routine by applying 20 drops of our Hair Density Serum to roots. 90% of women agree their hair looks fuller* after using for 12 weeks. *Based on two independent user trials.
Meet Simone Powderly
Love your curls
"The Curl Range has got my curls popping. My fave from the range is the Cleansing Conditioner because the definition of my curls really comes through! I am REALLY loving it I feel it’s made me fall in love with my curls all over again."
Watch as we follow Simone Powderly and Olivia Rose Smith go behind the scenes to get the inside scoop on our new Intelligent Haircare ranges. Our expertly-curated formulas and made in the UK with the best high-performance, skincare-grade ingredients to promote gorgeous, healthier-looking hair! GORGEOUS HAIR. IT'S IN YOUR ROOTS