What is the purely-positive promise and why is it cruelty free?
PURELY POSITIVE
With our Purely Positive Promise you can be confident we’ve got the health of your scalp, roots and strands at the heart of everything we do. Grow Gorgeous formulations nurture and nourish with intelligent haircare technology and are proudly vegan-friendly, and cruelty free.
Our
products are formulated without:
- Parabens
- Sulphates
- Silicones
- Phthalates
- Mineral Oil
SCIENCE AT THE ROOT
Harnessing the best in high-performance actives and signature ingredients, Amino Acids, Allantoin, Caffeine, Ceramide and Hyaluronic Acid, results last so much longer than a first impression!
Scalp and roots are nurtured to optimum health
with skincare grade ingredients, while lengths are nourished to look and feel
their best with advanced haircare technology.
NURTURE YOUR SCALP
Healthy hair starts from the roots! Nurture your scalp with skincare ingredients which provide hydration and aid skin barrier function, helping to protect from moisture loss for a healthy looking scalp - encouraging optimal root response.