Boss Women: An interview with Samira Larouci

We first got introduced to Samira at the ACE hotel to chat shop and we can’t get enough of her. Our third #BossWomen this International Women’s Day, Samira is the founder of Mille World. Read on to learn about her amazing ventures and advice for women wanting to go into journalism!

What have you last been up to since we last caught up?

Working, writing and reading a lot. I was fortunate enough to be away a lot last year in LA, the Amalfi coast, Croatia, Tunisia and Morocco – I always fell my best when I’m in the sun.

We’re new to Mille World, are you able to let us know more about this incredible venture of yours?

We launched just over a two years ago, it’s the first magazine entirely dedicated to North African and Arab youth culture.

What is your mission with the site? Where do you see it going?

To represent ourselves and rewrite our narrative. Identity is a huge thing we’re trying to navigate. We also have a consultancy arm where we create projects with Gucci, Dior, Saint Laurent etc. This is a really big part of the solution – changing things from the inside out.

Along with managing Mille World, you write for various different publications including Vogue, how did you get into writing?

As a teenager I used to write all the time. I wanted to experience as much as I could whenever I could. Very consumed by music, art, films, clubbing and culture in general – I was always immersed in something and was very curious about everything, regardless of genre. I used to write short semi‐autobiographical stories for American literary journals. But I didn’t fall into writing. I worked incredibly hard and often did things that felt like they had no relation to my end goal, and that’s something people are hesitant to admit.

Do you have any advice for women wanting to go into journalism?

Persevere. Stay curious. Look towards your own community for inspiration, don’t write stories because you want those people to be your friends – do it because you believe in what they’re doing, regardless of their IG following or whether they’ve been co‐signed by the right people. You might be that person.

We’d love to know what your day to day looks like?

I wake up at about 7, take my puppy Dallas for a walk, make breakfast, which is usually a moringa smoothie and a pink grapefruit with a side of avocado and mushrooms on rye. Trawl through e‐mails, check in with my team in Dubai, Paris and Tunisia and assign them deadlines for the day. Then drink about 50 cups of green tea. I usually spend my day editing and commissioning text from my home office or my desk in Soho while Dallas sleeps on my lap. I’ll try check out an exhibition or do a class in the middle of the afternoon for a change of scenery. Once my laptop is closed I usually head to dinner or to the BFI to watch a movie.

You spoke about how you moved abroad when you were younger, how did you find this experience, do you feel it benefited you?

When you’re 18 and choose to leave behind everything and everyone you know, you become really open to the world, and certain situations, in a way that you wouldn’t if you were still on your home turf. I never even thought about work, I just wanted to go on adventures and have fun all the time.

Upon coming back from LA, how did you find settling back into your career in the UK?

There’s a different energy in London, if you’re not working people think you’re falling off. LA is just about hanging out.

OK, so from LA to i‐D to Mille World, what is your greatest achievement so far?

I took some time out to write a feature film with my best friend about five years ago, we got it funded and shot it across LA and London over the span of two years. It was a huge project but we had so much fun doing it. We both felt truly free creatively and spiritually during that time. Doing something I love on a daily basis is a constant blessing, it evolves with time and I’m very thankful.

If you could tell your younger self one thing 5 years ago, what would it be?

Relax. Trust your instincts. Be grateful.

Being in London and working in the industry, you must come across lots of influencers and celebrities; have you found that the bloggersphere and rise of influencers has influenced journalism over the past years?

It got scary for a moment, people were too busy looking at people’s following rather than their achievements or message, but I feel like things are finally starting to change.

Who are the women that inspire you, and why do you feel International Women’s Day is important?

My mum, she’s the most resilient and endlessly positive influence in my life. Everything I am is because of her. International Women’s Day is important because women are forever fighting an uphill battle.

Which power girl is your ultimate hair inspo?

My mom has the  most beautiful long hair that I’ve been obsessed with since I was a kid. And my friend Niki. She always dyes her hair these great 90’s washes like dusty blue, lime green and baby pink, I’ve never had the nerve to do it myself, so I live vicariously through her.

How does a good hair day make you feel?

Unbeatable…until the wind blows!

What are your top tips for great hair?

I have super curly hair, so it takes a lot of managing. I’m in the process of trying to go natural. My mother raised us to use the dame ingredients she used in Morocco – and I still use them today. We use rhassoul clay as a mask for the hair. when my hair is wet I normally chunky braid it and let it dry with argan oil on the ends, when I open the braids it leaves my hair with a nice soft natural wave rather than a tight curl.

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Big thanks to Samira for taking part in our #BossWomen campaign. We can’t wait to see what she gets up to in the future on @samiralarouci!

Read more #BossWomen stories here!

Kate Ellis

Kate Ellis

Writer and expert

Just your typical girl loving haircare, fashion, pizza and travelling. Luckily that means I'm always on the look out for the latest trends and styles to switch things up, which I can share with you GG girls!

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